Social Media Marketing may be the process of gaining attention and website traffic through the social media marketing sites. During this process, usually creative content to reach the masses through publicity from the third-party trusted source has to be created in order for people to share the content of these interest with others and develop a vicious chain that could make business cover and go beyond the market audience intended. Every online marketer needs to have an objective, a product, something and a cause to promote through the vast and overwhelming World Wide Web. If you already have those ideas defined in your mind, then congratulations! That may be probably the hardest section of entering into the social media marketing challenge, and from now on, every single effort will contribute to reach those goals efficiently and flawlessly until you put your feet on the SOCIAL MEDIA MARKETING Guru status.
The Social Media world is wide and much more extensive than ever. It is just a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, so that it makes it an ideal vehicle to reach and target the right audience and achieve total success. The whole world won’t care about video games, for example, but only the people that video games is part of their interests. In the event that you target male audience with ads of high heel shoes on sale, maybe some of them would go and buy some or 2 because of their wives, but some or 2 is not exactly the kind of impact you wish to have. Therefore, you concentrate on certain group ages and certain other factors that cause some products, videos and news to go “viral”
First, we have to know the basic social media marketing sites
Facebook
Holding more than 900 million users, if you are already a Facebook user this may not be really not used to you, but there are several features worth mentioning. You can create a dedicated business page and interact directly, and free, together with your customers uploading free pictures, products and videos of the service you want to provide or the product you are trying to sell. That way, you can create a data base of people which will share your posts to their friends and for that reason create the never ending chain. Most of these social media marketing sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or cellular phone get always connected with media in a way that you should benefit from. Personal Growth get on Facebook, in virtually any situation, while commuting, in the park, at home, at school, at the job. Then you’re there, promoting your organization for this to be displayed in the news headlines feeds, and you would be there, constantly doing the mind trick game to the stage that people will find something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing exactly the same, and it works perfectly!
Blogs
Blogs are an easy way for folks to communicate in a semi-professional way when it comes to quality of content. Quality content is definitely the key to an excellent writing and therefore, a good blogging. There are various blogger CMS (content management service) where you could get yours up and running for free in less than 5 minutes, a few of these are Blogger, WordPress and probably the most user friendly one, Tumblr. One of many tricks here is knowing your audience, your market, who you’re targeting and what you intend to accomplish with that. Now this has to do with some SEO or SEARCH ENGINE OPTIMISATION knowledge, which is quite simply, utilizing the right keywords to rank as high as possible in a search engine i.e. Google, Bing. It must be related to your posts and at the same time, you have to make sure you work with a keyword search tool to check the competition and number of search this given keyword has. The lowest the competition and highest amount of searches it gets in a month, the more convenient for you. If you were to market your website holding a service of technical support chat, you’ll have to make the keywords very specific so individuals who are searching for your service would find you first. It is, for example technical support for Windows, then you’ll have to include specific words, as going a bit more straight to the point. Because the competition would be really high and Windows tech support team is a wide content, you would focus and go further the specific services your product offers, therefore, adding additional keywords to go right to the point would be the most successful way to do it and you also would rank higher in a search engine and folks would find your product easily. From “TECH SUPPORT TEAM Chat” to “TECH SUPPORT TEAM Chat for Windows 7 and XP” you can see how we are narrowing the concept of the service you offer rendering it more specific, detailed and then competition of support for mobile os’s, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left out and those sites offering the services you’re not linked to won’t steal your chances found for people which are merely searching for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that might be easy to find on a search engine by like the right tags.
Then we have the Social Media integration again in your blog space. There are various options to share this content of one’s blog. Many Content Manager Services like Tumblr have the social media buttons to talk about and like or dislike. You should look for the options make it possible for them (in the rare case they’re not enabled automagically) so every post of yours could have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you’re encouraging visitors to share your stories on other media sites like the ones mentioned above plus you sharing them and there you have outstanding chances to reach a wider audience.
